Business Plan
Hello Dorking is a vision that integrates local businesses, the community, and progressive ideas. Our five-year business plan lays out the roadmap that will guide us in making Dorking a destination to experience.
Key Objectives
Community Building and Tech Innovation
Today’s business landscape is ever-changing. Consumer preferences evolve, digital trends alter shopping habits, and global events impact local economies. Our aim is to build an agile and resilient business environment that thrives in the face of change.
Prosperity Through Creative Campaigns
Working in unity increases the impact of our individual efforts. By pooling resources and combining expertise, we will launch innovative campaigns, sponsor unique events, and deliver valuable services that benefit businesses and consumers alike.
Developing consultative and community-driven placemaking programmes
Events will include large scale programmes like a Christmas Market, to heritage and historic Open Day, and potentially new business-led activities.
Providing outcomes-driven business support and training
Develop and implement a brand ambassador programme where local businesses and their customers all become brand evangelists for Dorking. Driven by the business community’s need, we will provide social media training and materials to enable all audiences to advocate for the town centre.
Our business plan is a living document that we will revisit and update as we go, adapting to the ever-changing circumstances and needs of our community. We invite you to join us on this transformative journey. Stay tuned for more detailed updates and specific projects as we refine our goals and objectives. In the meantime, your comments and suggestions are essential.
