Thinking about bringing your business to Dorking? More people are rediscovering the simple joy of a stroll down through their town centre and are appreciating being able to touch and see what they’re buying, do business face to face, but also have those important social interactions that you can’t have online.
If you’re ready to make your dream a reality in Dorking, here’s a friendly guide to get you started on the right foot.
1. Location is Everything
Just like in your home, where you set up shop is a huge part of your success. Pick a spot where your ideal customers already love to spend time. This is where a little bit of homework pays off—think about where the footfall is highest, and where you’ll be visible to the most passers-by. Finding the right physical home for your business is the most important first step.
2. Plan Your Budget (and Then Plan It Again)
Opening a shop is an exciting journey, but it’s important to be prepared for the costs involved. Beyond the obvious things like rent and your deposit, remember to factor in everything else. This includes legal and insurance fees, business rates, getting your new space fitted out, the cost of your initial stock, and of course, marketing and staffing. You may also need licenses or permission to make alterations to your premises or to add signage or street furniture. If there is a Business Improvement District in your town there will be a small levy to pay towards that to help keep the town vibrant. A solid budget for all these things will help ensure a smooth launch.
3. Give Yourself Time
Patience is a virtue when you’re launching a business. It’s easy to get excited and want to open your doors tomorrow, but planning is key. Give yourself a realistic timeline for things like legal paperwork and getting the lease signed—this can take at least six to eight weeks. Then, allow another four to six weeks for fitting out your space and hiring your team. Consider if you need planning permission or any licenses for the activity that will happen in your business as this will take time too. A little extra time at the beginning will save you a lot of headaches later, and in our experience, it always takes longer than you think!
4. Get to Know Your Lease
Leases can seem a little complicated, but they’re there to protect you. When you’re looking at a lease, be sure to ask about break clauses and flexible terms. These are important safety nets that can allow you to adapt, expand, or even relocate if your business needs change down the road. It’s all about making sure your lease works for you, giving you the flexibility you need to succeed. Always take professional advice before signing a lease.
5. Make a Splash When You Arrive
You only get one chance to be the “new kid on the block,” so make it count! Plan a launch event that gets people talking. This could be anything from a special opening day with giveaways to a community activity that brings people together. Make a memorable first impression that shows Dorking what you’re all about and gives people a reason to come back. And if you’re opening in Dorking get in touch with us at Hello Dorking so we can shout about you too!
6. Become a Part of the Community:
Your town centre isn’t just a location; it’s a community. Before you even open, introduce yourself to neighbouring businesses. Get to know the local business groups and organizations, like Hello Dorking. Being an active, friendly part of the community builds trust and can lead to valuable word-of-mouth marketing and collaboration opportunities down the line.
7. Embrace Your Digital Front Door:
In today’s world, your website and social media are just as important as your physical shopfront. Make sure you have a strong online presence with a Google Business Profile, active social media accounts, and a clear, user-friendly website. You can use these channels to build excitement before you open and to keep customers engaged long after they leave your store.
8. Focus on the Experience:
The biggest advantage a physical shop or office has over online retail is the in-person experience. Think about the atmosphere you’re creating. Is it welcoming? Do customers feel valued? Excellent customer service, a well-designed space, and a unique in-store experience are what will turn first-time visitors into loyal, returning customers.
Opening a physical store or office is a huge and rewarding step. By keeping these points in mind, you’ll be setting yourself up for success and joining a fantastic community of local businesses. And remember Hello Dorking are here to support you every step of the way, just get in touch if you want a chat, signposting to relevant agencies or have ideas you want to share.
