Every week, we are sharing our weekly round up of what we accomplished at the Dorking BID. Thank you for your support of the BID and here’s our update:
Digital Transformation
✅ Springboard training in aid of our free footfall counters
✅ Extensive website updates: forms, minutes, blogs
✅ Evaluate closed loop local currency (Dorking Gift Card)
✅ Future Dorking: follow up manage programme, timeline and stakeholder management
Creative Campaigns
✅ Executed competitions, coordinated with partners to include LoyalFree, Born Free Foundation and the public
✅ LoyalFree marketing coordination of all materials and collateral
✅ Summer Safari campaign development and management
✅ Social media execution: blogs, promotion, channel management
✅ Earned media: BBC Radio spots (2)
✅ Surrey Hills Enterprises promotion
✅ Mailchimp development: copy, promotion and social follow up on all channels
✅ Followed up with Southern Rail on sustainability programme; evaluating viability of a campaign
Placemaking/Events
✅ Invited to Member Event; invited BID businesses to feature products and services – coordinated with businesses and collected products.
✅ LoyalFree Trail coordination: messaging, promotion, asset development, timeline and execution of printing for the trail
✅ Extensive Christmas coordination with all parties – reservation of banner sites, pricing estimates, consultation work, project plan execution (tactical items: booking form development, WhatsApp, etc.), meeting with prospective partners, decor, trails, traffic management, etc
✅ Met with Council on Christmas coordination and consultation
✅ Consultation with partners
✅ Consultation with Council on parking for events
Business Support
✅ Closed Surrey Hills Enterprises; completed website entry, adding events, operational/finance
✅ Engagement with council; checked on vacancy rates, miscellaneous BID activities and operational aspects of BID management and finance
✅ BID Chairman Update
✅ Support levy payers with billing issues; coordination with Council
✅ Levy Payer support meeting
✅ BID Board forward planning and liaising with the Council
